Women's clothing e-commerce platform from Australia
MAIN FUNCTIONS：
User registration and personal information
Product browsing and filtering
Size recommendation and measurement guide
Shopping cart and checkout
Order tracking and history user ratings and reviews
Promotions and Coupons
Membership program
Customer service support
Social sharing and recommendation
Personalized recommendation
Multi-currency support
Virtual fitting room
Fashion advice
Social interaction
Exclusive member activities
Real-time inventory updates
SOLUTION：
We suggest virtual fitting rooms and fashion suggestions to match for our clients. The virtual fitting room feature allows users to have a fitting experience by uploading photos. This approach allows users to see themselves realistically in the virtual fitting room and better assess whether the clothing fits their body shape and style. This feature combines image processing (IP) and computer vision (CV) technologies to ensure that the virtual fitting is both natural and accurate.
In addition, we also support the fitting effect through Augmented Reality (AR) technology or Virtual Reality (VR) technology, which enables users to see a virtual image of themselves in different styles, colors, and sizes of garments as if they were actually trying on the garments, either on the screen or through their smart devices. For example, real-time lenses, size adjustment, 360-degree views, and real-time interactions all enhance the realism and interactivity of trying on.
In addition to this, the Fashion Suggestion Matching feature prompts users to choose the option of matching the entire outfit at once during the virtual fitting, enabling them to preview and evaluate the effect of different combinations more comprehensively. The integration of this range of features aims to enhance the user shopping experience by making it more convenient and fun, while promoting the interactivity and appeal of the shopping platform.
RESULT：
A whopping 97% of the platform’s shoppers have chosen to use virtual fitting room services. Interestingly, more than 60% of users who passed through the virtual fitting room chose to make repeat purchases and became members. This platform not only improves the convenience of user shopping, but also effectively promotes sales and user loyalty.