A Historic French Restaurant Website
MAIN FUNCTIONS：
Menu display User reviews Offers and promotionsReservation function Hours of operation Location Multiple payment methods Multilingual support: French, English, Italian and Belgian Online food festivals Virtual food tour
SOLUTION:
During the initial discussion with the client, we understood that the client's website was built to enter the markets of the neighboring countries (Italy and Belgium). To better meet this need, we hired a Europe-based UX/UI designer for the client to ensure that the website design would be more sensitive to the local culture and user experience.
Among our recommendations, we specifically recommended the following two features to help the client achieve greater success in neighboring markets:
1. Online food festival:
We advised our client to organize an online food festival and partner with local restaurants to offer special menus or limited time offers. This event helped build brand awareness, attract more users to try new food options, and increase user interaction on the site. In addition, by partnering with local restaurants, the menu options on the site can be expanded to meet the needs of different cultural tastes and encourage more users to place orders on the site.
2. Virtual food tours:
We also suggest introducing a virtual food tour feature on the website, which shows the process of making dishes through graphics and videos. This will not only increase the user's anticipation of the dish, but also provide an insight into the unique charm of French cuisine. This feature helps create a more vibrant and engaging atmosphere on the site, increasing user retention and engagement. Especially for the Italian and Belgian markets, showing how French food is prepared can attract the interest of more international users.
RESULT:
Building on the basic functionality, the launch of virtual food tours and online food festivals has been a huge success for the restaurant, with particularly impressive results in attracting new users. With data showing that over 70% of new users are under the age of 30, this strategy of attracting younger users through fun and technology has given the restaurant a unique position in a highly competitive market.