A flower shopping website from Canada
MAIN FUNCTIONS:
Product Browsing and Categorization
Flower detail page
Real-time inventory update
Shopping cart and checkout
Same day delivery service
Automatic reminder service
Membership and Points System
User reviews and sharing
Special events and promotions
Professional floral advice
Order tracking and history
Customer service support
Flower booking service
Customized bouquets, packaging options
Flower language interpretation
Sustainability and environmental messages
Floral teaching activities
SOLUTION：
In the initial communication, the client first raised the need for personalization of the flower packaging. However, through subsequent in-depth conversations with the client, we learned that the client sought a shopping experience that was more unique and different from other platforms of the same type. Based on this understanding, we suggested additional customization services to the client, including custom bouquets and floral interpretations, to better meet the client's unique shopping expectations.
For customized bouquets, we offer a diverse selection of flowers, allowing customers to customize one-of-a-kind bouquets based on their preferences and special occasions. Such a service not only satisfies customers' quest for personalization, but also enables them to send unique floral gifts for special occasions.
To further add depth and emotional content to the shopping experience, we also recommend our flower interpretation service. By interpreting the symbolism of each flower, we help our customers choose flowers that are more in line with their desires, giving the bouquet a deeper meaning and adding interest to the shopping experience.
RESULT：
The company's target users are mainly young people, and we provided a pleasant shopping experience through a clean and interesting page design and moderate fun, through a clear and intuitive interface and energetic elements. This design style not only attracted the target user group, but also achieved significant results in increasing user retention and loyalty.