The app for British luxury brand Burberry

MAIN FUNCTIONS:

Product Browsing and Purchasing
Shopping bag
Personalized Recommendations
Personalized Account
Order Tracking
Customer Service Support
Events and Event Notifications

PROJECT FOCUS：

1. Consistency of brand positioning and image online and offline: TechWeave needed to ensure complete understanding of the brand's image and values to ensure the production of an app that was fully aligned with Burberry's needs and its market.
2. Market competition and positioning: Burberry, as a luxury brand, faces fierce competition in the market. The partner needed to consider how to differentiate itself from other brands and how to find its own positioning and strengths in a competitive market.

RESULT：

The app ensures its competitiveness in the market by enhancing user stickiness and increasing brand sales. Our delightful collaboration with Burberry also became one of the main reasons why they chose to continue working with us after five months